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ARTICLE_DATE July, 23 2010 00:01:00
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ARTICLE_DESCRIPTION Libraries have been in the news recently. And we look pretty good.<br />
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ARTICLE_TEXT <p><span>Libraries have been in the news recently. And we look pretty good.</span></p> <p><span>First, Amazon.com announced it is now selling more electronic books &ndash; e-books &ndash; than hardcover books. In July, the company says it sold 180 Kindle e-books for every 100 hardcover versions.</span></p> <p><span>The growing affordability of digital readers and the popularity of e-entertainment &ndash; books, audiobooks, movies &ndash; have boosted library business, too.</span></p> <p><span>That is, business at &ldquo;customer-driven&rdquo; libraries. The Springfield-Greene County Library District has more than 6,000 downloadables available for free from the website thelibrary.org. There&rsquo;s a tutorial online at Download Zone, or pick up a how-to bookmark at any branch library.</span></p> <p><span>Second&hellip;A hip Old Spice TV ad campaign has unleashed a wave of feel-good exposure for libraries. So much so, NPR.org blogger Linda Holmes wonders whether libraries might just be the next pop-culture wave -- after cupcakes. </span></p> <p><span>What&rsquo;s it all about? Old Spice hired a new, handsome pitchman to try to convince the public that Old Spice is not your father&rsquo;s aftershave splash. </span></p> <p><span>After a Twitter request for him to say something nice about libraries, the shirtless Old Spice fellow did a parody of his own ad, hawking the virtues of libraries. It was an instant YouTube hit, especially among librarians. &nbsp;</span></p> <p><span>A Brigham Young University parody of the Old Spice ads followed on YouTube and has well surpassed 1 million views. &nbsp;</span></p> <p><span>Blogger Holmes notes that library-cool goes back even further -- a Librarians Do Gaga video went viral after an NPR Does Gaga video. Then&nbsp;&nbsp;Vanity Fair and other publications came to libraries&rsquo; defense after a news story questioned whether libraries are necessary. &nbsp;</span></p> <p><span>Holmes explains why libraries have earned their place at the edge of a pop-culture moment, if that&rsquo;s what this is: Libraries defend everyone&rsquo;s unfettered access to information and literature, libraries have &ldquo;free stuff&rdquo; and librarians know stuff, libraries are environmentally friendly &ndash; recycling by lending books, libraries belong to the community, and they&rsquo;re open to all the public.</span></p> <p><span>Some things Holmes didn&rsquo;t mention, and what Amazon.com can&rsquo;t do: Your library also offers free computer skills training, free computer use, helps you borrow a book from more than 9,000 U.S. libraries, helps parents and children be better readers, offers free live music programs &ndash; we could go on. </span></p> <p><span>So, if this is the edge of libraries&rsquo; pop-culture moment, we think we like it.</span></p> <p>&nbsp;</p>
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Library News, Press Info

Libraries: Part of the Here and Now

Libraries have been in the news recently. And we look pretty good.

First, Amazon.com announced it is now selling more electronic books – e-books – than hardcover books. In July, the company says it sold 180 Kindle e-books for every 100 hardcover versions.

The growing affordability of digital readers and the popularity of e-entertainment – books, audiobooks, movies – have boosted library business, too.

That is, business at “customer-driven” libraries. The Springfield-Greene County Library District has more than 6,000 downloadables available for free from the website thelibrary.org. There’s a tutorial online at Download Zone, or pick up a how-to bookmark at any branch library.

Second…A hip Old Spice TV ad campaign has unleashed a wave of feel-good exposure for libraries. So much so, NPR.org blogger Linda Holmes wonders whether libraries might just be the next pop-culture wave -- after cupcakes.

What’s it all about? Old Spice hired a new, handsome pitchman to try to convince the public that Old Spice is not your father’s aftershave splash.

After a Twitter request for him to say something nice about libraries, the shirtless Old Spice fellow did a parody of his own ad, hawking the virtues of libraries. It was an instant YouTube hit, especially among librarians.  

A Brigham Young University parody of the Old Spice ads followed on YouTube and has well surpassed 1 million views.  

Blogger Holmes notes that library-cool goes back even further -- a Librarians Do Gaga video went viral after an NPR Does Gaga video. Then  Vanity Fair and other publications came to libraries’ defense after a news story questioned whether libraries are necessary.  

Holmes explains why libraries have earned their place at the edge of a pop-culture moment, if that’s what this is: Libraries defend everyone’s unfettered access to information and literature, libraries have “free stuff” and librarians know stuff, libraries are environmentally friendly – recycling by lending books, libraries belong to the community, and they’re open to all the public.

Some things Holmes didn’t mention, and what Amazon.com can’t do: Your library also offers free computer skills training, free computer use, helps you borrow a book from more than 9,000 U.S. libraries, helps parents and children be better readers, offers free live music programs – we could go on.

So, if this is the edge of libraries’ pop-culture moment, we think we like it.

 


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