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Business 

New Business Books

New business books on a wide variety of topics have recently been added to the Library’s collection. The topics they cover range from explanations of economics and investment theory to guides on how to use Pinterest for your business and how to avoid debt this holiday season.

Click on a title to see if there are copies available for checkout or to place a hold on a book if it has a waiting list.

 Back to Full Employment by Robert Pollin.
Full employment used to be an explicit goal of economic policy in most of the industrialized world. Some countries even achieved it. In “Back to Full Employment,” economist Robert Pollin argues that the United States -- today faced with its highest level of unemployment since the Great Depression -- should put full employment back on the agenda.
 

 The Clash of the Cultures: Investment vs. Speculation by John C. Bogle.
Over the course of his 60-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. In “The Clash of the Cultures,” Bogle urges a return to the common sense principles of long-term investing.
 

 Debt-Proof Your Christmas: Celebrating the Holidays Without Breaking the Bank by Mary Hunt.
Christmas may be the most wonderful time of the year, but it's also one of the most stressful -- and most expensive. But you don't have to overspend or go into debt to have a fabulous holiday. Financial expert Mary Hunt helps readers assess their financial situation, commit to no new debt, and think creatively about their gift list.
 

 The Economics Book, edited by Niall Kishtainy.
Easy-to-follow graphics, succinct quotations, and thoroughly accessible text throw light on the applications of economics, making them relatable through everyday examples and concerns. “The Economics Book” takes a frequently confusing subject and makes sense of it, clearly highlighting both historically important and emerging ideas in this critical field of science.
 

 Economix: How Our Economy Works (and Doesn't Work) in Words and Pictures by Michael Goodwin.
With clear, witty writing and quirky, accessible art, this important and timely graphic novel transforms "the dismal science" of economics into a fun, fact-filled story about human nature and our attempts to make the most of what we've got . . . and sometimes what our neighbors have got.
 

 Grow Your Handmade Business: How to Envision, Develop and Sustain a Successful Creative Business by Kari Chapin.
Applying her trademark "you-can-do-it" coaching style to the nuts and bolts of business planning, Kari Chapin covers all of the issues involved in turning your creative hobby into a successful business -- from mapping out a business plan to expanding production and distribution, finding funding, and addressing legal matters.
 

 How Women Lead: 8 Essential Strategies Successful Women Know by Sharon Hadary and Laura Henderson.
Written by two women's leadership experts who are themselves successful leaders, “How Women Lead” gives women the information they need to build a career on their own terms, gain the critical business management skills needed to advance, and advocate successfully for themselves.
 

 A Nation of Deadbeats: An Uncommon History of America's Financial Disasters by Scott Reynolds Nelson.
A history of financial crashes in the United States offers concise explanations of little-understood principles about consumer debt that were at the core of each recession, recounting lending practices and schemes that triggered large-scale crashes and controversies.
 

 Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network by Jess Loren and Edward Swiderski.
Two social marketing experts explain how Pinterest works, how businesses are using it, and how to get started the right way -- fast! Case studies and specific techniques help you choose the best approach for your business and industry -- from crafts to hardware, and wedding planning to restaurants.

 Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World by Fraser P. Seitel and John Doorley.
Public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson Johnson, examine a fascinating new set of case studies to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management.
 

 Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have by Dimitri Maex.
Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.
 

 "They're Bankrupting Us!": And 20 Other Myths About Unions by Bill Fletcher Jr.
From Wisconsin to Washington, DC, the claims are made: unions are responsible for budget deficits, and their members are overpaid and enjoy cushy benefits. The only way to save the American economy, pundits claim, is to weaken the labor movement, strip workers of collective bargaining rights, and champion private industry. In "They're Bankrupting Us!": And 20 Other Myths about Unions," labor leader Bill Fletcher Jr. makes sense of this debate as he unpacks the 21 myths most often cited by anti-union propagandists.


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