It’s a common offhand assertion that 90% of new businesses fail. This has been so often heard for so long that it’s almost acquired the status of a self-evident truth. Where and what is the statistical verification for this? Well, it turns out that there really isn’t any. Studies that have been done tend to be fragmentary and dated. For a very good overview of what is known, Rhonda Abrams (whose views are well worth hearing on any business subject) covers this here.
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