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Neuroeconomics, Anyone?

Published November 7, 2007 Submitted by: Mike

Your Money and Your Brain, a new book by Jason Zweig at The Library, explains why “the brain is not an optimal tool for making investment decisions” for most folks.

Read all about the science behind this in the October 2nd issue of The Prudent Speculator, found in the Reference area at the Library Center on South Campbell.

Find this article at http://thelibrary.org/blogs/article.cfm?aid=58&lid=0&view=print