Buy-ology : truth and lies about why we buy
by Martin Lindstrom
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
Guerrilla Marketing In 30 Days
by Jay Conrad Levinson
In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics." "From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas, and values - where the major ingredients are time, energy, and imagination, not hard-earned profits. And on each and every day you'll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers."
Influence: The Psychology of Persuasion
by Robert B. Cialdini
In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled persuader, and also reveals how to defend oneself against manipulation.
Marketing in a Nutshell
by Malcolm McDonald
A reference source for non-marketing specialists, it is intended for general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. It includes easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques.
Marketing Strategies for the Home-Based Business
by Shirley George Frazier
Do you have a brilliant business idea? Are you ready to launch that perfect product or offer that much-sought-after service to the world at large, but you don?t know how to best reach customers? This book gives you the tools to successfully market in your backyard and around the world twenty-four hours a day, seven days a week. Using plain language and easy-to-follow worksheets, Shirley George Frazier shares her expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity bandwagon, setting up an Internet presence, keeping your intellectual and technological property secure, and rewarding loyal customers for their business. You?ll learn when to apply high-tech tools and when tried-and-true print marketing works best. Case studies and real-life examples provide affordable ideas for your marketing arsenal. Whether you?re a new business owner or longtime entrepreneur, this reliable guide will tak e your solo or home-based business to the next level.
The New Rules of Marketing and PR
by David Meerman Scott
Shows you how to leverage the potential that Web-based communication offers your business. This guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.