What is Marketing? The Small Business Administration's valuable guide defines marketing, gives you ideas, discusses marketing plans and the value of good customer service.
Guides to Marketing Success from Entrepreneur.com gives you more basics about branding, finding customers, research, trade shows and shows you how to plan a direct marketing campaign.
Match your company’s capabilities with the customer’s wants and needs by developing a marketing plan.
Meeting your customer's wants and needs presumes that you know who your customer is. BusinessDecision provides detailed consumer, market segmentation and demographic data in a variety of output formats for any user-defined geography in the Springfield metropolitan area. Available from home, school or business with a Springfield-Greene County Library card.
For more demographic and census data, see the Library's Demographics page.
The first sections of KnowThis.com’s Principles of Marketing tutorial contains pertinent material.
Marketing Research takes you to COOLcat, the Library's online catalog for materials in various formats.
The Library's subscription databases offer access to data in trade journals. The databases can be used at any of branch library and by Springfield-Greene County Library card holders whenever and wherever they have internet access.