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In a Sliding Economy, Should You Zag Instead of Zig?

“In a sliding economy, the first impulse is to react to decreasing revenue by getting lean, slashing every cost in sight, but first impulses aren’t always rational solutions,” DePue said, after examining the research on business cycles from his office at the Library Center.

“While a selectively quantitative response may be needed, a qualitative response that sees the new day in a new way is also important for the long term.”

He gives these examples from his research:

As DePue concludes: “Hunkering down and rejuvenating the duck-and-cover drill that those of us of a certain age learned in grade school is a natural reaction, but a more proactive approach may be in your company’s best interest. After all, viewed in calm retrospect, it is clear that duck-and-cover would have been of no conceivable help during a thermonuclear ‘event’ and instead directly contributed to malaise and paranoid thinking and behavior.”

Books on Business Cycles to Check Out at the Library

The Return of Depression Economics and the Crisis of 2008, by Paul Krugman
When Markets Collide: Investment Strategies for the Age of Global Economic Change, by Mohamed A. El-Erian
Pop!: Why Bubbles Are Great for the Economy, by Daniel Gross
Gold: The Once and Future Money, by Nathan K. Lewis

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