The Library Springfield-Greene County Library District Springfield, Missouri

Business Card Blunders

"Almost all business cards are terrible.  They are the leisure suits of the marketing world, the place where bad design not just lives, but thrives."

Thus saith Seth Godin, author, entrepreneur, and change agent.  Godin has a checklist of common business-card blunders, including the relationship between font size and cheesiness.  A good guideline is to use a font size no smaller than 7 or 8 point.

How would you react to a business card that sprouts vegetation?  Or a card with a quote from Oprah?  Or a superhero name (left over perhaps from a previous career in the World Wrestling Federation)?  Creativity and good taste can coexist!

And, please, don't use your predecessor's card with his/her name lined out and your name scrawled in!

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