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ARTICLE_DATE 2010-07-23 00:01:00.0
ARTICLE_DESCRIPTION Libraries have been in the news recently. And we look pretty good.<br />
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ARTICLE_TEXT <p><span>Libraries have been in the news recently. And we look pretty good.</span></p> <p><span>First, Amazon.com announced it is now selling more electronic books &ndash; e-books &ndash; than hardcover books. In July, the company says it sold 180 Kindle e-books for every 100 hardcover versions.</span></p> <p><span>The growing affordability of digital readers and the popularity of e-entertainment &ndash; books, audiobooks, movies &ndash; have boosted library business, too.</span></p> <p><span>That is, business at &ldquo;customer-driven&rdquo; libraries. The Springfield-Greene County Library District has more than 6,000 downloadables available for free from the website thelibrary.org. There&rsquo;s a tutorial online at Download Zone, or pick up a how-to bookmark at any branch library.</span></p> <p><span>Second&hellip;A hip Old Spice TV ad campaign has unleashed a wave of feel-good exposure for libraries. So much so, NPR.org blogger Linda Holmes wonders whether libraries might just be the next pop-culture wave -- after cupcakes. </span></p> <p><span>What&rsquo;s it all about? Old Spice hired a new, handsome pitchman to try to convince the public that Old Spice is not your father&rsquo;s aftershave splash. </span></p> <p><span>After a Twitter request for him to say something nice about libraries, the shirtless Old Spice fellow did a parody of his own ad, hawking the virtues of libraries. It was an instant YouTube hit, especially among librarians. &nbsp;</span></p> <p><span>A Brigham Young University parody of the Old Spice ads followed on YouTube and has well surpassed 1 million views. &nbsp;</span></p> <p><span>Blogger Holmes notes that library-cool goes back even further -- a Librarians Do Gaga video went viral after an NPR Does Gaga video. Then&nbsp;&nbsp;Vanity Fair and other publications came to libraries&rsquo; defense after a news story questioned whether libraries are necessary. &nbsp;</span></p> <p><span>Holmes explains why libraries have earned their place at the edge of a pop-culture moment, if that&rsquo;s what this is: Libraries defend everyone&rsquo;s unfettered access to information and literature, libraries have &ldquo;free stuff&rdquo; and librarians know stuff, libraries are environmentally friendly &ndash; recycling by lending books, libraries belong to the community, and they&rsquo;re open to all the public.</span></p> <p><span>Some things Holmes didn&rsquo;t mention, and what Amazon.com can&rsquo;t do: Your library also offers free computer skills training, free computer use, helps you borrow a book from more than 9,000 U.S. libraries, helps parents and children be better readers, offers free live music programs &ndash; we could go on. </span></p> <p><span>So, if this is the edge of libraries&rsquo; pop-culture moment, we think we like it.</span></p> <p>&nbsp;</p>
ARTICLE_TITLE Libraries: Part of the Here and Now
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Libraries: Part of the Here and Now

All Library branches will be closed and the Mobile Library will not make its regularly scheduled stops on Monday, May 29, for Memorial Day.

The Library Center and Schweitzer Brentwood branch libraries will not have phone service Monday, May 29-Tuesday, May 30, due to maintenance. Please call (417) 865-1340 for assistance.

Libraries: Part of the Here and Now

July 23, 2010 — Libraries have been in the news recently. And we look pretty good.

First, Amazon.com announced it is now selling more electronic books – e-books – than hardcover books. In July, the company says it sold 180 Kindle e-books for every 100 hardcover versions.

The growing affordability of digital readers and the popularity of e-entertainment – books, audiobooks, movies – have boosted library business, too.

That is, business at “customer-driven” libraries. The Springfield-Greene County Library District has more than 6,000 downloadables available for free from the website thelibrary.org. There’s a tutorial online at Download Zone, or pick up a how-to bookmark at any branch library.

Second…A hip Old Spice TV ad campaign has unleashed a wave of feel-good exposure for libraries. So much so, NPR.org blogger Linda Holmes wonders whether libraries might just be the next pop-culture wave -- after cupcakes.

What’s it all about? Old Spice hired a new, handsome pitchman to try to convince the public that Old Spice is not your father’s aftershave splash.

After a Twitter request for him to say something nice about libraries, the shirtless Old Spice fellow did a parody of his own ad, hawking the virtues of libraries. It was an instant YouTube hit, especially among librarians.  

A Brigham Young University parody of the Old Spice ads followed on YouTube and has well surpassed 1 million views.  

Blogger Holmes notes that library-cool goes back even further -- a Librarians Do Gaga video went viral after an NPR Does Gaga video. Then  Vanity Fair and other publications came to libraries’ defense after a news story questioned whether libraries are necessary.  

Holmes explains why libraries have earned their place at the edge of a pop-culture moment, if that’s what this is: Libraries defend everyone’s unfettered access to information and literature, libraries have “free stuff” and librarians know stuff, libraries are environmentally friendly – recycling by lending books, libraries belong to the community, and they’re open to all the public.

Some things Holmes didn’t mention, and what Amazon.com can’t do: Your library also offers free computer skills training, free computer use, helps you borrow a book from more than 9,000 U.S. libraries, helps parents and children be better readers, offers free live music programs – we could go on.

So, if this is the edge of libraries’ pop-culture moment, we think we like it.

 

PRESS CONTACTS

Kathleen O'Dell
Community Relations Director
kathleeno@thelibrary.org
(417) 616-0564
Sarah Jane Rosendahl
Copywriter
sarahr@thelibrary.org
(417) 616-0566
Press Info > Press Release

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